Bajaj Auto is constructing a brand new manufacturing unit in Lerma, State of Mexico, with a capability of 50,000 items a yr. Bajaj, India’s largest motorbike exporter, has just lately signed an settlement with the Surman Group to construct the manufacturing unit in Mexico. The Surman Group will likely be Bajaj Auto’s official distributors, and the manufacturing from the brand new manufacturing unit will likely be completely for the Mexican market. Over the previous few months, since August 2018, the Surman Group has reportedly bought 1,500 Bajaj bikes in Mexico, and the corporate estimates that subsequent yr, gross sales will attain 36,000 items.
“We have not decided the entire quantity of funding. It is a completely new manufacturing unit, and we’re within the course of of putting in the instruments,” Olaf Sarabia, Director of MotoDrive, a part of the Surman Group is quoted as having stated in newest stories of Bajaj Auto’s newest abroad enterprise.
At the moment, there are 55 Bajaj distributors in Mexico, in 77 promoting factors, and by the tip of 2018, the variety of promoting factors is predicted to succeed in 120. During the last 10 years, Bajaj has witnessed a gross sales development of 30 per cent in Mexico, and estimates the motorbike market will broaden within the coming years. The Surman Group plans to construct and promote between 1,00,000 and 1,50,000 items per yr, within the subsequent 5 years. Bajaj is ranked second in Mexico, behind Italika, probably the most bought motorbike model in Mexico.
Bajaj Auto is India’s largest exporter of two-wheelers, and dominates the export markets, notably within the Latin American area and African markets. On the finish of the 2017-18 monetary yr, Bajaj exported greater than 16 lakh autos, out of which almost 14 lakh items have been bikes.