Individuals aren’t shopping for the XE as a result of they have not pushed it, says Jaguar’s advertising and marketing directorOur reporters empty their notebooks to spherical up per week in gossip from throughout the automotive trade
On this week’s version of Autocar confidential, we hear why Hyundai and Kia are bringing inside manufacturing fully in-house, what’s mistaken with Jaguar XE gross sales and extra.
New Jag’s a gross sales drag
Frustration over the comparatively low gross sales of the Jaguar XE continues to bubble amongst senior officers. Outgoing design chief Ian Callum referred to as the scenario “a supply of nice puzzlement”. Advertising director Anthony Bradbury believes the difficulty lies in persuading individuals to drive the automotive. He mentioned: “We’re additionally new to the sector and which means we’re a selection that folks have to elucidate.”
Premium model plugs in
DS boss Yves Bonnefont says that, other than the DS 7 Crossback, every new mannequin – arriving yearly over the following six years – can be obtainable with a 300bhp plug-in hybrid or pure-electric powertrain from launch. Bonnefont believes “a 3rd of gross sales can be electrified by the early 2020s for DS” and thinks electrification matches very properly with DS’s premium ambitions “due to its torque and refinement”.
Seat will get down with the children
Seat house owners are among the many most frequent customers of Android and Apple connectivity methods, claims its digital officer, Fabian Simmer. Seat is thought for main digital innovation within the Volkswagen Group, a method largely led by the truth that its clients are 10 years youthful than these of different manufacturers within the group.
Hyundai-Kia’s selfmade interiors
Hyundai and Kia are uncommon for making metal pressings, seats, lights and dashboard screens in-house. Design boss Luc Donckerwolke mentioned the agency has now developed 3D printing of textiles that eliminates the necessity for a foam backing. “3D printing is a sport changer. You’ll be able to change a design each six months,” he mentioned.
New electrical vehicles 2019/2020: What’s coming and when?
Jaguar XE evaluation
Hyundai plans extra various designs for future fashions