Apple reportedly desires to promote subscriptions to HBO, Showtime and extra premium channels for $9.99 a pop

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Tim Cook

  • Apple is anticipated to disclose separate subscription companies for TV and information content material throughout a particular occasion on Monday.
  • Apple desires to promote subscriptions to premium cable channels like HBO, Showtime, and Starz for $9.99 every on its new TV app, in accordance with a report from the Wall Avenue Journal.
  • Although the Apple TV has been unique to Apple units for someday, the corporate has reportedly been in negotiations to convey the Apple TV app to extra streaming units, like Roku and sensible TVs.
  • Apple’s funding in subscription companies represents a departure from their core enterprise as iPhone gross sales decline.

Apple could use fan-favorite cable channels like HBO, Showtime, and Starz to assist promote its new TV service, The Wall Avenue Journal reported Sunday.

Apple is anticipated to announce main updates for its Apple TV platform and a brand new subscription information service throughout a particular occasion on the firm’s Cupertino headquarters on Monday.

In line with the Journal, Apple has been in negotiations HBO and different premium cable channels to supply particular person subscriptions on Apple TV for $9.99 every per 30 days. HBO already provides its full slate of unique reveals and dozens motion pictures for $14.99 a month with a streaming service known as HBO Now. Showtime provides an analogous service for $10.99 per 30 days.

Each HBO Now and Showtime already out there on Apple TV, if the consumer has a subscription to these companies, however the brand new app would reportedly make it simpler for customers to enroll in new channels by Apple. Apple would then hold a portion of the subscription charges.

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Apple’s proposed mannequin is just like the channel subscription characteristic integrated into Amazon Prime Instantaneous Video again in 2015. Amazon lets Prime viewers pay month-to-month subscriptions for HBO, Showtime, and greater than 100 totally different channels, however viewers additionally need to pay $12.99 a month or $119 yearly for Amazon Prime.

It will not be attainable to check the worth of Amazon Instantaneous Video towards Apple TV till Apple reveals their month-to-month subscription value. However $9.99 for Showtime or HBO could be cheaper than their standalone streaming companies. Rumors additionally recommend that Apple may promote subscriptions to a number of channels as a bundle.

Learn extra: Apple is holding a giant occasion on Monday — here is all the things it is anticipated to announce

The Apple TV app is at the moment restricted to Apple units, however that may very well be altering as quickly as tomorrow. The corporate has reportedly been in talks with sensible TV producers and Roku to launch the Apple TV app on extra units. The corporate can also be working to provide unique unique programming for the launch of its new subscription service.

Apple TV seeks to assist the corporate court docket tv viewers who wish to minimize the wire on cable, nevertheless it additionally represents a big change within the firm’s enterprise mannequin. Whereas Apple had been centered on promoting modern just like the iPhone and MacBook previously, gross sales have step by step been slowing. By creating unique subscription companies, Apple can leverage its large base of iPhone, iPad and MacBook customers to promote content material.

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Apple is anticipated to announce its TV and information subscription companies throughout a particular occasion on the Steve Jobs Theater in Cupertino tomorrow. You possibly can watch the occasion dwell on Apple.com beginning at 1 p.m. EST, 10 a.m. PST.

SEE ALSO: Apple is holding a giant occasion on Monday — here is all the things it is anticipated to announce

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