Amazon's HQ2 saga was the largest troll of the yr (AMZN)

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amazon protest nyc 7549

  • Amazon introduced in November it might place its HQ2 challenge in two cities: Lengthy Island Metropolis, Queens, in New York Metropolis and Arlington in Virginia.
  • Northern Virginia and New York Metropolis are two places that have been seen as apparent locations any tech firm would transfer.
  • That may be a far cry from the unique pitch for HQ2, which Amazon billed as utterly up within the air, making HQ2 the largest troll of the yr.

Amazon discovered its HQ2 this yr. And, apparently, its HQ3.

The corporate introduced in November that it’s going to cut up its second-headquarters challenge between two cities: New York, within the Lengthy Island Metropolis neighborhood of Queens, and Arlington, Virginia, within the Crystal Metropolis neighborhood (now renamed Nationwide Touchdown).

Deciding on two cities is one thing of a curveball as a result of it was not initially a part of the plan Amazon had proposed for HQ2.

The truth is, on the web site it created when it introduced the HQ2 challenge, in September 2017, Amazon stated the aim of all the challenge was to create “a full equal to our present campus in Seattle.”

Now, all the things Amazon promised goes out the window. What makes these two places completely different from Amazon’s presence in different cities the place it has workplaces, similar to Boston or Los Angeles?

The truth is, Amazon already has a large variety of workers in each the DC space and New York Metropolis. New York already has the biggest variety of workers exterior Seattle, and Amazon employs hundreds of staff in every metropolis.

A small be aware on the backside of Amazon’s RFP did, nonetheless, trace at it as a chance of two separate campuses, however the places themselves have been something however surprises.

Amazon stated tech expertise is what drew it to the 2 locations, with Northern Virginia and New York Metropolis every having the largest swimming pools exterior of the West Coast.

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If that is the case, why did Amazon maintain the general public contest in any respect? 

Learn extra: Amazon is breaking a central promise of HQ2 by putting it in 2 completely different cities

With two places splitting what the corporate has billed as a $5 billion funding and 50,000 new jobs, Amazon’s preliminary promise would ring hole. Neither could be anyplace near equal to Seattle, the place Amazon stated now has greater than 40,000 workers and has made $three.7 billion in capital funding.

Successfully, it might imply that Amazon would not have a real second headquarters — one thing that some critics have been claiming all alongside.

It could have one thing to do with Amazon’s sensitivity to criticism that nobody municipality might soak up the big impression of its HQ2 because it was proposed.

Splitting it into two might take away some objections from native leaders, however it might additionally take away a number of the challenge’s luster.

Much less draw back, on this case, additionally means much less upside. New York and Arlington reportedly will get Amazon, however they will not get HQ2. No one will.

That makes Amazon’s HQ2 saga the largest bait and swap of 2018.

SEE ALSO: Making returns on Amazon is not often free, however it may be if you happen to observe a easy rule

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