The agricultural American south is usually stereotyped by the remainder of the nation as being crazed over God, weapons, and freedom—relying on who you ask, that assumption won’t be too far off. What’s extra, most individuals within the area take pleasure in holding their beliefs so tightly, as a small city Alabama Ford dealership has proved with its newest promotion. Proper now by means of July 31, if you buy a automotive or pickup truck from Chatom Ford, you will additionally obtain a Bible, an American flag, and a real-deal shotgun.
When information of the bundle deal hit the web, Fb shares popped off like scattershot from the barrel of, nicely, a gun. From catching the eye of family and friends to nationwide media retailers, you would be proper to assume that gross sales numbers have skyrocketed for the Chatom, Alabama lot.
“It’s been operating for 3 enterprise days and we offered 5 automobiles. In a small city, enterprise is booming,” gross sales supervisor Koby Palmer stated in an interview with USA Right this moment.
“I assume it went viral, as the children say,” Palmer added.
The Ford retailer’s choice to run this patriotic publicity stunt basically serves as a hat tip to the enthusiastic locals, who fall consistent with the ‘Murica trustworthy.
“We reside in a small city of 1,200 individuals. It’s a really small, rural space,” Palmer added. “They lean on their non secular beliefs, their pleasure in America, they usually like to hunt.”
And for these involved, Chatom Ford is not simply handing a shotgun to any buyer that wanders in. They’re as an alternative given a certificates that is legitimate at native firearm outlets which can solely provide you with what’s yours in the event you’re 18 years outdated and might legally personal stated weapon. Mix these two pre-requisites with the invoice of sale to your Ford automotive or pickup truck, and voila—shotgun.
Lastly, Palmer made the purpose that ought to you want to purchase a automotive and go away with no Bible, flag, and gun—or any mixture of the three—that is your proper.
“That is simply displaying help for our local people,” he stated. “Anybody that doesn’t 100% agree with what we’re portraying, we’re not making an attempt to drive our beliefs on anyone. We respect anyone that disagrees, regardless of how vehemently they do.”
All in all, we won’t consider a extra becoming Fourth of July promotion for the land that bred American greats just like the late Hank Williams Sr.