Hyundai followers will catch a glimpse of the all-new Hyundai Veloster in Marvel Studios’ smash hit Ant-Man and The Wasp film this summer season. The movie, which options superheroes who’ve the flexibility to shrink, debuted in theaters on July 6, however a brand new TV advert will give followers a peek of the brand new Hyundai on the market earlier than they head out to observe the film.
The advert, which is titled “Stoplight Standoff,” options two cops in a clumsy standoff with a Veloster driver. The business debuted on June 11 as a part of a fully-integrated advertising and marketing plan which additionally contains an interactive sweepstakes (that includes a Veloster scavenger hunt) and extra.
“We’re large Marvel followers, so we instantly acknowledged that our objective was to combine Hyundai in a means that felt natural and paid homage to the comedy inherent within the movies,” Joe Reynoso, affiliate artistic director, and Alvaro Soto, senior copywriter, each from Hyundai’s advert company INNOCEAN USA, mentioned. The company helped develop the built-in Ant-Man marketing campaign.
Within the advert, the 2 cops and the Veloster driver every assume that the opposite is suggesting a race at a stoplight. Little do they know, a tiny Hyundai Veloster an identical to the automobile featured within the movie is the reason for the confusion and is revving its engine between their vehicles. The mini Veloster is decked out similar to the Ant-Man model to showcase the automotive’s aggressive angle and smooth look.
“Having our all-new Veloster immersed within the Marvel Cinematic Universe is an effective way to entertain customers and showcase the automobile’s fashionable design and efficiency capabilities to an enormous viewers,” Dean Evans, CMO of Hyundai Motor America, mentioned in a latest assertion. “We wished to take full benefit of this collaboration by partaking followers and offering them with experiences past the large display.”
However the Veloster received’t simply seem within the advert. Through the world premiere of Ant-Man and The Wasp, the Veloster from the movie shall be dressed as much as appear like a packaged toy automotive that has been enlarged and displayed on the crimson carpet. Hyundai can also be set to sponsor the premiere reside stream that can run on Marvel’s digital platform. Now if solely we may get the film screened inside a Hyundai dealership!
“There’s a lot enjoyable available with this movie, which is why we’re elated concerning the method that Hyundai has taken with their marketing campaign,” mentioned Mindy Hamilton, Marvel’s SVP of International Partnerships and Advertising. “The humor is there, the center is there, and the creativity is firing on all cylinders as a result of they’re experimenting with the identical sizing and scale gags that our heroes encounter all all through the film.”
After you see Ant-Man and The Wasp in theaters this summer season, head to a Hyundai dealership close to you for extra particulars on the 2019 Hyundai Veloster.
The submit 2019 Hyundai Veloster formally part of the Marvel Cinematic Universe Auto Reviews & New Cars on Rosen Hyundai.